The viability of an economic opportunity depends on the supply-demand connection. The organization is located in an area with plenty of fast foods restaurants, which contributes to the increased case of lifestyle diseases. Such restaurants pose a risk to healthy living, increasing the demand for preventive health services and health care initiatives focusing on reducing the burden of chronic illnesses. The elderly (above 60 years) also form a significant proportion of the population in the community. They would highly benefit from community-based care and home visitations since traveling is a challenge to them. The COVID-19 pandemic has also increased the demand for tech-based and home-based care to reduce infections and reinfections (Monaghesh & Hajizadeh, 2020). Importantly, only three other organizations are involved in such a partnership, presenting a huge opportunity for the organization to succeed. Regarding economic and demographic data, lifestyle diseases affect low- and middle-income families the most (Smith et al., 2019). It is the same case in this area. Accordingly, the program should target this vulnerable population more, and a higher proportion of the same population should be expected in the health care setting in terms of outpatient visits.
The analysis would be better with more information on the community’s perception of health care. It is crucial to have adequate information regarding the same to determine the extent to which the community requires the program. Information on the exact number of health care providers required in the partnership is necessary too. Importantly, the community’s technological knowledge is vital to determine the extent to which technology will be used in the education and awareness components of the program.
Economic and environmental data support the initiative justifying its potential to promote positive organizational change and economic viability. From an economic perspective, competition is currently low since the other three organizations involved in partnerships do not frequently engage in community awareness and screening programs. The organization is also close to many fast food restaurants implying that it is close to the population that the initiative targets. Furthermore, health care organizations must be committed to reducing overall health care costs. For instance, health care organizations and communities should increasingly focus on healthy living since society pays two dollars in health costs for every dollar spent on unhealthy food (MacArthur, 2019). Unhealthy living is also a significant barrier to preventive health since the increased health care costs impede people from seeking the same. Besides, costly health care services bar women from seeking productive health (Chattu & Yaya, 2020). This challenge continues to increase society’s illness burden. More so, unhealthy living increases the prevalence of obesity and diabetes, whose management accounts for over $5.7 trillion globally (MacArthur, 2019). The initiative is economically viable since it will save communities and health care organizations this exorbitant cost. It will also empower it to focus on capacity building and technology integration in care, among other proactive initiatives for health improvement.
Health care organizations should continually strive to improve outcomes. Achieving this goal requires them to exploit current and emerging economic opportunities. The partnership with the local association of greengrocers is a massive economic opportunity since it will increase the organization’s revenue in the long run. However, it is crucial to seek more information on the target community’s technological knowledge and perceptions of current health practices to plan effectively.
Chattu, V. K., & Yaya, S. (2020). Emerging infectious diseases and outbreaks: Implications for women’s reproductive health and rights in resource-poor settings. Reproductive Health, 17(1), 1-5. https://doi.org/10.1186/s12978-020-0899-y
Jongen, C., McCalman, J., & Bainbridge, R. (2018). Health workforce cultural competency interventions: A systematic scoping review. BMC Health Services Research, 18(1), 232. https://doi.org/10.1186/s12913-018-3001-5
Levine, S., Malone, E., Lekiachvili, A., & Briss, P. (2019). Health care industry insights: Why the use of preventive services is still low. Preventing Chronic Disease<
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